User Experience
Design (UX)
We design to connect
and captivate users
We specialize in knowing how your customers use technology to make it more intuitive, effective and enjoyable, helping them connect with your brand and generate benefits for your company.
Grupo Interactivo offers complete consulting, research and design services to create memorable and meaningful experiences both in websites, intranets and in applications for mobile devices.
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You are in the best hands because…
- We are pioneers in user experience design in the Dominican Republic with more than 22 years of recognized maturity in the digital market.
- Our projects have been internationally recognized for their UX design as well as the interface design.
- Our UX portfolio includes the most innovative brands in the e-commerce line and in commercial banking.
Why invest in consulting in UX?
If the application or website already exists, or if it is a project under development, our services provide:
- Precision in each part of the product design.
- Reduction of development time and therefore in the total cost of the project.
- Reduction in time to achieve the user’s objective. (Efficiency)
- Increase in the number of conversions (registrations, sales, etc.)
- Improves the frequency of use (customer loyalty).
- Increase in traffic and audience of the brand.
- Increase the rate of attracting new customers.
Services we provide
- Usability tests and reports on all devices.
- User Personas.
- Customer Journeys
- Prototyping of web and mobile projects.
Related articles
We recommend that you check out some articles from our CEO about UX and its benefits in business::
- Prototyping: Changing ecommerce in DR with prototyping, Justinmind.
- UX in business: Cautivando al Usuario Digital, Bohio News.
Others of interest:
- WebAwards: Grupo Interactivo winner of the Outstanding Website Award.
- Fintech Award: Grupo Interactivo recognized by the Wealth & Finance Magazine (UK) as Best User Experience Design Services.
Do you still have questions
about this service?
The UX is the understanding of the total experience of a product or service: From how it is acquired, how it is used, how the user feels it, how it shares it, etc. This allows us to understand the needs of potential users, design and program digital products at an optimal level.
All the companies that provide the best digital services in the world, both web and mobile, invest in the design of experience both in the stage of creating their applications and in all phases of their operation. In fact, the UX is precisely the feature that facilitates captivating the user to so many successful applications.
We refer to names like Amazon, Paypal, Uber, Netflix, Mailchimp, Starbucks, Expedia, Microsoft, YouTube, Yahoo, Facebook, Instagram, Google, among thousands of others.
Of course! We provide the consulting and analysis service, both for projects under development and for applications already existing in the market.
It is recommended that all online services pay regular attention to the user experience, so we provide timely evaluation services with usability tests, situation analysis and technical analysis.
Example scenarios:
- High dropout rate from the key functionalities (signing up, purchasing process…)
- Lower performance indicators
- Negative customer feedback through support functions
- New services that have had several optimizations