The production of websites for banking and finance involves the best design practices as well as the maximum level of efficiency in the programming of functionalities to guarantee a service at the level that their customers demand.
In this project, after a complete user experience (UX) design process, we achieved:
Usability: Great ease and speed of use.
A simplified and segmented navigation structure to facilitate quick location and a very short learning curve.
Creation of a simple and intuitive iconography.
Frequently used tools always at hand, such as calculators, branch locator, exchange rates and contacts.
A user interface with a spacious design where only the elements necessary for immediate action by the user are presented.
Unification of all the elements of the website with the new brand identity.
An improved interface for tablets and smartphones.