Vaso y jarron con leche
Logo Grupo Rica

Leche Rica

Interactive Game
Touchscreen Stands
Digital Media Advertising

Dairy products, Milk

Full management

For this project we develop and manage:

  • Promotional website with registration of participants.
  • Interactive touchscreen games in 52 supermarkets (shelf fronts) with instant awards.
  • Final prize draw through digital application.
  • Generation of participation codes (+600,000 pcs.) Adhering to the products for the registration of buyers.
  • Training for promoters.
  • Technical supervision in supermarkets.
  • Advertising on social networks obtaining 67% of referrals from new participants through these media.
  • Monitoring and reports of user traffic (82% increase in new daily visitors.)
  • Tabulated database reports with participant surveys registered during the promotion.
Juego interactivo en kiosko touchscreen
Pantalla de un juego interactivo para Leche Rica
Juego interactivo en gondola de un supermercado
Website promocional Leche Rica

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