Leche Rica
Website
Interactive Game
Touchscreen Stands
Digital Media Advertising
Dairy products, Milk
Sales promotion “Get in Line with Rica” fully implemented with digital media.
Objective:
Achieve a high participation of consumers from Leche Rica to increase the sales of 3 of its main products through innovative and measurable means by reducing investment in traditional media.
Full management
For this project we develop and manage:
- Promotional website with registration of participants.
- Interactive touchscreen games in 52 supermarkets (shelf fronts) with instant awards.
- Final prize draw through digital application.
- Generation of participation codes (+600,000 pcs.) Adhering to the products for the registration of buyers.
- Training for promoters.
- Technical supervision in supermarkets.
- Advertising on social networks obtaining 67% of referrals from new participants through these media.
- Monitoring and reports of user traffic (82% increase in new daily visitors.)
- Tabulated database reports with participant surveys registered during the promotion.
